SHAPING YOUR DREAM CAREER INTO A FULFILLED REALITY
Syllabus
AAM Business School has a well-structured syllabus that covers key components of each subject in a
comprehensive way and stays up to date with the latest changes in the industry. Formulated by experts and industry professionals, the syllabus is designed to make students industry-ready and excel in every sphere. This strong syllabsus is one of the reasons that we rank among the top MBA colleges in Chennai.
The key subjects are powerful and the electives provide ample choice for students. This business
management course is a collaborative MBA Program from AAM Business School in association with Alagappa University (Accredited with A+ Grade by NAAC (CGPA : 3 64) in the Third Cycle), Graded as Category-I University and granted autonomy by MHRD-UGC) Directorate Of
Collaborative Programmes.
Here's an outline of the Syllabus which covers diverse business management subjects.
PGDM COURSES
HR Analytics
Emotional Intelligence
Art of Selling
Labour Law Compliances
| Brand Advertising |
Curriculum Snapshot
- Management Principles & Organizational Behaviour
- Business Environment
- Economics for Managers
- Business Statistics
- Accounting for Decision Making
- IT & Communication Skills for Business
- Marketing Management
- Human Resource Management
- Financial Management
- Operations Management
- Research Methodology
- Leadership Development
- Summer Internship and Project
- Strategic Management
- Small Business Management
- Elective (Any Two)
- Electives – Marketing (Any Two)
- Product and Brand Management
- Digital Marketing
- Electives – Finance (Any Two)
- Security Analysis & Portfolio Management
- Strategic Investment and Financing Decisions
- Electives – HR (Any Two)
- Performance management
- Talent Acquisition & Negotiation
- Electives – Logistics & Supply Chain (Any Two)
- Introduction to Logistics Management
- Export and Import Management
- Electives – Systems (Any Two)
- Business Analytics
- Data Mining and Business Intelligence
- Electives- Business Analytics (Any Two)
- Data Warehousing & DBMS
- Business Law and Ethics
- Electives- Digital Marketing (Any Two)
- Affiliate Marketing & Google AdSense
- Website & Word Press
- Business Ethics & Corporate Governance
- Project Work
- Elective (Any Two)
- Electives – Marketing (Any Two)
- Services Marketing
- Marketing Analytics
- Electives – Finance (Any Two)
- Financial Derivatives
- Corporate Taxation
- Electives – HR (Any Two)
- Industrial Relations and Labour Laws
- HR Analytics
- Electives – Logistics & Supply Chain (Any Two)
- Supply Chain Analytics
- Distribution Management
- Electives – Systems (Any Two)
- Big Data Analytics
- Machine Learning
- Electives- Business Analytics (Any Two)
- Data Visualization
- Project Management & Budgeting
- Electives- Digital Marketing (Any Two)
- Digital Branding- LinkedIn & Twitter Marketing
- Mobile Marketing