SHAPING YOUR DREAM CAREER INTO A FULFILLED REALITY
Syllabus
AAM Business School has a well-structured syllabus that covers key components of each subject in a
comprehensive way and stays up to date with the latest changes in the industry. Formulated by experts and industry professionals, the syllabus is designed to make students industry-ready and excel in every sphere. This strong syllabsus is one of the reasons that we rank among the top MBA colleges in Chennai.
The key subjects are powerful and the electives provide ample choice for students. This business
management course is a collaborative MBA Program from AAM Business School in association with Alagappa University (Accredited with A+ Grade by NAAC (CGPA : 3 64) in the Third Cycle), Graded as Category-I University and granted autonomy by MHRD-UGC) Directorate Of
Collaborative Programmes.
Here's an outline of the Syllabus which covers diverse business management subjects.
PGDM COURSES
Curriculum Snapshot
- Accounting for Decision Making
- Business Communication
- Economics for Managers
- Marketing Management
- Organizational Behaviour
- Quantitative Techniques
- Leadership I(Lab)
- Business Research Methods
- Corporate Finance
- Global Business Environment
- Human Resource Management
- Leadership II(Lab)
- Operations Management
- Summner Internship and Project
- Strategic Management
- Project Management
- Allied Courses(Two)
- Consumer Behaviour
- Training and Development
- Electives (Any Three)
- Electives – Marketing
- Product and Brand Management
- Digital and Social Media Marketing
- Electives – Finance
- Security Analysis & Portfolio Management
- Strategic Financial Management
- Electives – HR
- Performance Management & competency Mapping
- HR Analytics
- Electives – Operations
- Total quality Management & Lean Management
- Service Operations Management
- Electives – Systems
- Business Analysis & IT Consulting
- Data Mining and Business Intelligence
- Entrepreneurship
- Allied Courses(Three)
- Sales & Distribution Management-
- Talent Acquisition and Management
- E-Business
- Electives (Any Three)
- Electives – Marketing
- Services Marketing
- Marketing Analytics
- Rural Marketing
- Electives – Finance
- Financial Derivatives
- International Finance
- Corporate Taxation
- Electives – HR
- Industrial Relations and Labour Laws
- International HRM
- Organization Development
- Electives – Operations
- Supply Chain Analytics
- International Logistics Management
- Electives – Systems
- Big Data Analytics
- Enterprise Business Applications
- Project Work